The story behind this project takes time in the old scary period of the Corona virus pandemic.
Hype Bar was born in the heart of Kiev, right next to the central food and spices bazaar.
While everything was still shut down due to the restrictions, Hype Bar was secretly hosting its guests, using the black entrance right through the market.
The combination of the spirit of rebellion and authenticity of the bazaar have lead to the main idea of this commercial shoot. To spice it even more up, I took inspiration from the famous disco retro New York night club “Studio 54”.